BusinessNovember 8, 2026
A Discount Needs a Reason Beyond More Orders
A promotion can buy learning, clear stock, or bring in the right customer. It can also make a weak order look like growth. Write down which job the discount is doing.
Read →Founder · Author · Advisor
Shivam Sood
I help founders make clearer decisions about growth, margins, and the business underneath the dashboard.
Founder of Antialias and Nikhaar Foundation, co-founder of Hacoco, and author of The 55 Lac Illusion. I also write about business, money, and what the numbers don't tell you.
Explore founder advisory →From the Blog
Latest writing
BusinessNovember 8, 2026
The Most Expensive Client Is the One Who Cannot Decide
A large project can look attractive until every approval takes three meetings. Here is how I look at decision ownership before a studio signs the work.
Read →PersonalOctober 30, 2026
Leaving Before the Ending
I left Perfume Lounge in September 2024. The company wound down in 2025. Those are two different events, and I owe readers the distinction.
Read →Watch
Conversations and videos
The Book
The 55 Lac Illusion
Why revenue lies. What a ₹55 lakh month didn't show us, and what it cost to find out.
Read more about the book →Press
In the media
Giving back
Nikhaar Foundation works on community welfare, quietly, and where it actually counts.
About the foundation →Work together
Want to look past the top line before making the next move?
I work with founders on unit economics, growth choices, and the operating decisions that sit behind a good looking dashboard.
How I can help →