PersonalOctober 30, 2026
Leaving Before the Ending
I left Perfume Lounge in September 2024. The company wound down in 2025. Those are two different events, and I owe readers the distinction.
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Shivam Sood
I help founders make clearer decisions about growth, margins, and the business underneath the dashboard.
Founder of Antialias and Nikhaar Foundation, co-founder of Hacoco, and author of The 55 Lac Illusion. I also write about business, money, and what the numbers don't tell you.
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BusinessOctober 30, 2026
When a New Sales Channel Is Actually Working
A channel is not working because it brought orders this week. It is working when the retained orders pay for the channel and the business can afford to repeat it.
Read →BusinessOctober 30, 2026
The Friday Numbers Meeting I Wish We Had Earlier
A revenue dashboard tells you what happened at checkout. A useful weekly review tells you what the orders cost, what came back, and what cash is still tied up.
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The Book
The 55 Lac Illusion
Why revenue lies. What a ₹55 lakh month didn't show us, and what it cost to find out.
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In the media
Giving back
Nikhaar Foundation works on community welfare, quietly, and where it actually counts.
About the foundation →Work together
Want to look past the top line before making the next move?
I work with founders on unit economics, growth choices, and the operating decisions that sit behind a good looking dashboard.
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